Your platform of choice inherently depends on who you are
trying to market to. If the goal is to reach professionals, platforms like
LinkedIn ought to be at the top of your list. If you need to reach the youth
perhaps Twitter should be the top platform of choice.
There is little need to have a presence on all platforms. In
fact, it does not make economic sense to have a presence on all platforms.
Choosing the 2 – 5 platforms that meet your business needs ought to be
sufficient. The first task should be figuring out what platforms your target
customer uses. Once this information is known, then you can choose the
platforms to market on.
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