This week I was thinking about Social Media content and
advertising. While many companies do a good job of executing understandable
campaigns, there are some campaigns that place all their bets on humor and innuendos.
I searched the web for examples of campaigns that had a
clear focus and others that did not. For the vague campaigns I did find myself
laughing. But after I stopped laughing I forgot what brand I was looking at and
had to scroll to remind myself. It was refreshing to read Jasmine Henry’s
article on 12
Ways to Improve Your Content Marketing Strategy With Real Science.
Given the realities of the need for a Return on Investment I
suppose every marketing department does what it must to succeed.
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