Monday, May 20, 2013

Personal Branding for the Web


This week I have been looking more closely at how people and companies present themselves online. There may be truth to the correlation between an online personality and the person’s actual personality. Gregarious people are far more likely to tweet or update Facebook, Pinterest, etc. incessantly.

One might argue that there has to be an exception to this rule. Not all web personas are similar to real personas; unless of course the people in question have not learned to use the web platforms.

Regardless, on the web it is important to be a true representation of yourself as others may use web information to discover that you are a suitable match for job posts, volunteer efforts, and even recreation.

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