The ROI of Social Media Engagement

It appears that people are making progress on social media metrics. I was beginning to think it was a lost cause.

In her article Social Media Analytics and ROI Tracking, Brianna Smith talks about social media metric, measurement tools, and how to calculate return on investment.

So after I have:

1)      Decided what I want to achieve with social media (educate, increase awareness, etc.)

2)      Picked my social media platform (LinkedIn, Facebook, Twitter, etc.)

3)      Set a budget and message timeline

Then I can measure the success (or lack thereof) of my campaign. Brianna offers good solutions on measurement.  After all, a smart goal is a measurable goal. There is hope yet.