Whether you own a business or are seeking a job, it is
important that you have an online personality. In this digital age where there
appear to be more and more meaningful activities online, you need to be present
in order to participate. Participation can get you a career, discounts, and
maybe a spouse!
To get jobs and jump start your career, there are platforms
like LinkedIn. To share an idea or thought quickly, there are platforms like
Twitter. To share your life experiences with friends, there are platforms like
Facebook. With platforms like e-harmony you may even be able to meet a life
partner.
While each individual has the option of staying off social
media outlets or being anonymous (assuming being anonymous is still possible),
there are clear benefits of having a face to a name online. If you wish to be
part of the global community, there will come a time when participation on a
social media platform will be a requirement to receive goods and services. You
may be able to stay offline today but soon you will need a social media outlet.
You are so right Didi! I have used various social media sites since MySpace first came on the scene in early college. However, because I am currently in education, the importance of a strong social media presence is downplayed. In fact, to some degree it feels as if teachers are discouraged from engaging in social media too much for fear of students, parents, administrators disapproval. I mean we have all heard the stories on the news where a teacher was fired for having a picture with a beer or whatever on her Facebook page. However, now that I am finishing the MBA and looking to change careers, I feel like I am playing catch-up in building a better social media presence. I think in this day in age it is almost impossible to function in the professional world without being involved in social media in some way.
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