The ROI of Social Media Engagement

It appears that people are making progress on social media metrics. I was beginning to think it was a lost cause.

In her article Social Media Analytics and ROI Tracking, Brianna Smith talks about social media metric, measurement tools, and how to calculate return on investment.

So after I have:

1)      Decided what I want to achieve with social media (educate, increase awareness, etc.)

2)      Picked my social media platform (LinkedIn, Facebook, Twitter, etc.)

3)      Set a budget and message timeline

Then I can measure the success (or lack thereof) of my campaign. Brianna offers good solutions on measurement.  After all, a smart goal is a measurable goal. There is hope yet.

The first note

Admittedly I am new to blogging. I have read blogs posted by others but I am yet to create one myself. I used to consider social media outlets (blogs included) as just another means for an already gregarious person to continue talking. I was wrong.

After learning to style my hair and fix my computer based on information gleaned from other blogs, I will never equate bloggers to bored and uninspired people. Indeed inspiration, not boredom, is often the reasons blogs are created in the first place.

I am particularly interested in how to market ideas using social media. What kind of words may be used? Is it assumed that the audience is familiar with slang? How important is a social media policy? Is it okay to censor comments on my posts? Does a disclaimer protect me from legal action?

In truth I am excited about this note. Here is the first of what I hope to be many useful blogs.

Cheers,

Social Town Crier